Author: Deb

Unlocking Marketing Success: The 8 Essential Types of Videos Every Brand Should Use

Deb

In the rapidly moving world of digital marketing, video content has emerged as a powerhouse tool for engaging audiences and driving brand success. From captivating potential customers to retaining loyal ones, different types of videos serve distinct purposes in a comprehensive marketing strategy. Here’s a deep dive into the eight most effective types of marketing videos and how they can help your brand thrive. Explainer Videos Definition and Purpose: Explainer videos are short, engaging videos that introduce and explain a product or service. These videos typically range from 60 to…

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The Copywriter’s Formula For Creating Successful Marketing Campaigns

Deb

** Formerly Published on COPYWRITERS.COM 2018-2019 ** When creating campaigns for your business, what vital steps must you take? If you google successful marketing campaigns, you will find examples from Superbowl ads and other famous advertisements. You will likely recognize these ads based on their famous and viral content.But what should you do if you want to create a successful campaign for your business? How do you go about this? Is there a proven formula that will assure you success in your campaigns? Indeed, the answer is yes! There are…

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Do You Think Facebook Ads Don’t Work?

Deb

** Formerly Published On COPYWRITERS.COM in 2018 – 2019 ** Here’s How Advertisers Are Using High Converting Facebook Ad Copy to Generate Real Sales Do you ever wonder why some people can write high-converting Facebook ad copy, yet others fail miserably?The most apparent difference between these two types of people would probably be knowledge or lack thereof. Those succeeding and generating high-converting Facebook ad copy know what others don’t. In total, 80 million small businesses now use Facebook pages.Would you like to know what they know and take advantage of…

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Do You Need “Google My Business” Help?

Deb

** Formerly Published On COPYWRITERS.COM 2018-2019 ** Have you ever wondered if you need a “Google My Business” listing? Do you need “Google My Business” help? If so, then this article is for you.Some articles will tell you, “Yes,” in answer to this question, but that is not always the case. Certain businesses are prohibited from having a “Google My Business” listing. But before we get into that, let’s first answer the question:What is a “Google My Business” Listing?Have you ever noticed that it appears to the right of the…

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7 Techniques For Creating Facebook Compliant Landing Pages

Deb

** FORMERLY PUBLISHED ON COPYWRITERS.COM 2018-2019 ** If you are like most small business owners, you are well aware of the effectiveness of Facebook advertising and the importance of compliance. But what do you need to know to have Facebook-compliant landing pages?Let’s face it…Nothing is more disheartening than receiving a Facebook notification stating, “Your ad was not approved.” Or even worse, “We are shutting down your ad account.” Most digital marketing managers and media buyers cringe at receiving a message like that. If you are like most, you want to…

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20 Common Mistakes Organizations Make in Their B2B Content Marketing

Deb

** FORMERLY PUBLISHED ON COPYWRITERS.COM 2018-2019 ** Are you making costly mistakes in your B2B content marketing campaigns? Eliminating the following missteps could be the difference between outright success and utter failure—attracting eager prospects ready to buy right now or no one.According to Neil Patel, one of the world’s leading experts, B2B content marketing has existed since 1732. The first content marketer was Benjamin Franklin himself! Who would have thought? As you can imagine, content marketing has come a long way since then. Businesses publish hundreds of thousands of articles…

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How a Certified Course Creator Can Improve the Effectiveness of Your Courses

Deb

The demand for e-learning education has skyrocketed in recent years. From entrepreneurs sharing their knowledge to businesses training employees, online education has become a powerful tool for delivering information, building expertise, and generating revenue. However, creating an online course that is not only informative but also engaging and effective is a challenging task. This outcome is where a certified course creator comes into play. A certified course creator is a professional with specialized training to design, develop, and deliver online courses. These individuals control the skills, knowledge, and expertise to…

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The Benefits of Having a Certified Sales Funnel Builder in Your Business

Deb

In today’s competitive digital landscape, businesses must employ sophisticated strategies to attract, engage, and convert customers. The sales funnel is an essential tool that has become indispensable in achieving these goals. A sales funnel is the graphical presentation of a prospect’s journey from learning about your business to purchasing. It’s a crucial framework for understanding customer behavior, optimizing conversions, and ultimately growing revenue. However, designing, implementing, and optimizing an effective sales funnel requires specialized knowledge. This specialized knowledge is where a certified sales funnel builder comes in. A certified sales…

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Get A Design Expert To Create Your Content and Market Your Business

Deb

In today’s fast-paced digital world, the visual appeal and effectiveness of your content and marketing materials can make or break your business. As consumers are besieged with countless messages and advertisements daily, standing out requires more than great ideas; it demands exceptional design. Hiring a design expert to create content and manage marketing efforts is crucial for achieving professional, engaging, and effective results. This article explores why a design expert is essential and how their expertise can significantly benefit your business. The Role of a Design Expert Creating Visually Engaging…

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A Copywriting Expert is Essential for Exceptional Writing, Design, and Content

Deb

In today’s competing technical terrain, creating high-quality content, engaging design, and effective marketing materials is more crucial than ever. Many businesses grapple with the decision of who to hire for these tasks. While generalists or freelancers with various skills seem viable options, hiring a copywriting expert is often the best choice for ensuring top-notch results across writing, design, and content creation. This article explores why a copywriting expert uniquely suits these roles and how their specialized skills can drive superior outcomes for your business. The Unique Value of a Copywriting…

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